When the market leader looks to expand in the region, then the market is bound to grow. Bajaj Auto the leader in 3 wheeler segment is looking to expand in UP, the most populous state in India.
While the strategy may be in place, the spoke in the wheel could might as well be the government rules and regulation regarding the transport norms. Apparently in UP one cannot go beyond the limit of 16 kms from the place where the vehicle is registered. This when 3 wheelers would obviously be an important source of transport in such a state.
Other market players in the 3 wheeler segment like Piaggio and Atul Auto might be hoping Bajaj's aggressive strategy would change or modify the rules and help them to enter this market as well.
For more information on this you would like to see: http://www.bluebytes.info/newscheck/DetailedNews.aspx?compid=214&id=213531
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